Lead Generation

Lead Generation: Using Ads to help a UK based Event Company reach its Target Audience

See the Work
UK, Europe and Africa events campaign creative
Campaign creative — UK, Europe & Africa

Client

UK Events Company

Industry

Events

Services

Lead Generation, Meta Ads

Headline Result

14,393 leads generated

The Brief

Client needed to attract potential clients and generate qualified leads for their event services. We executed Meta Ad campaigns focused on driving high-intent traffic to a dedicated contact form.

Our Execution

  • Developed a clear Ad strategy (ad creatives, budget & messaging direction)
  • Set up and connected Meta Pixel for accurate tracking
  • Optimized the website/contact form for conversions
  • Launched and managed targeted lead generation campaigns

The Result

  • 14,393 leads generated by end of campaign
  • We gathered over 650k impressions on creatives
  • Client recorded 32 confirmed bookings in first 20 days

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