The Brief
A sales coach and consultant wanted to establish a stronger presence on social media, document his high-ticket training programs, and build a personal brand that positioned him as a credible voice in sales, business, and professional development.
The Challenge
Here’s what we met when we came onboard:
- His existing online presence did not fully reflect the level of expertise or value behind his training.
- Existing content was not of great quality and did not fit the pricing behind his services.
Our Execution
- Completely elevated his social media presence, moving from a dull and underdeveloped look to a more premium, polished brand experience.
- Created a mix of talking-head videos, lifestyle content, training-day coverage and behind-the-scenes moments to bring his expertise and personality to life.
- Built content around his expertise, allowing him to consistently share sales insights, practical advice and professional perspectives.
- Documented his live trainings and classes to give prospective clients a stronger sense of the experience and value behind his programs.
- Supported key training campaigns with targeted advertising designed to drive registrations and fill available class slots.
The Result
- 105K+ views from content created
- Increased visibility and reach across social media
- Successfully used Ad campaigns to drive registrations for his training programs
- Transformed his online presence into a more premium, credible and engaging personal brand
MAJ