The Brief
A Toronto-based professional services company wanted to strengthen its LinkedIn presence, build credibility within its target market, and use the platform as a consistent channel for generating meaningful business conversations.
The Challenge
Here’s what we met when we came onboard:
- No LinkedIn posts or connections
- Minimal impressions & page visits
- No defined content strategy
Our Execution
We led a full content and brand refresh, shifting from basic product posts to an engaging, community-driven approach.
- Created a strategy focused on industry authority, professional positioning and consistent visibility.
- Showcased the company’s expertise & success stories with static images, carousels & optimized articles
- Used content to create conversations and encourage potential clients to engage with the brand.
The Result
With our strategic and business-focused approach, we successfully established:
- +7000% growth in LinkedIn following
- Increased number of relevant professional connections
- Inquiries generated from content progressed into monthly qualified sales calls
- Established LinkedIn as a meaningful channel for visibility, credibility and lead generation
MAJ