The Brief
A premium private school wanted to strengthen its digital presence, showcase the quality of its learning environment and attract more awareness beyond its immediate location. The goal was to reach a wider pool of prospective parents while maintaining the school’s premium positioning.
Our Execution
- Developed a strategy with pillars aligned with premium positioning.
- Created content designed to communicate the school’s quality, personality and experience without relying solely on traditional school promotional content.
- Used paid campaigns to put the school in front of prospective parents
- Created high-converting creatives tailored for TikTok
- Targeted affluent audiences and foreign residents in Nigeria
The Result
- 746 qualified leads generated in first 3 weeks
- Reached a wider pool of prospective parents
- Increased visibility among audiences aligned with the school’s premium offering
MAJ