Social Media Marketing: Establishing an International Construction Brand in the Nigerian Market

The Brief

A ceramics brand, headquartered in Canada, with a presence across other African markets wanted to establish its presence in Nigeria and build awareness among the people and businesses that could help the brand grow locally.

The Challenge

Here’s what we met when we came onboard:

• Zero digital presence

Our Execution

• Managed the brand’s social media presence and advertising campaigns as it entered the Nigerian market.
• Created video content that introduced the brand, its products and its value to a new Nigerian audience.
• Developed the brand’s visual identity for the Nigerian market, establishing its colours, typography and graphic design direction to create a consistent and recognizable presence.
• Used paid campaigns to generate consistent product and business inquiries.
• Built visibility among different segments of the market, including potential suppliers, distributors and end users.