Client needed to position itself as a trusted supplier of high-ticket construction materials while attracting buyers and decision-makers. The goal was to showcase the brand, build a strong online presence & credibility in an industry with an “older” audience base.
Here’s what we met when we came onboard:
After our initial research on the audience & best platforms to use, we began repositioning the existing online presence with quality content. We developed a strategy centered on human-led content to build trust and authority.
Because we know that people do not buy from brands they do not know or trust, we used quality content to grab the attention of the intended audience. Using a particular face for familiarity, we spoke to high-ticket buyers using:
Additionally, we deployed targeted ad campaigns aimed at decision-makers, optimizing for leads and inquiries. We achieved this using; targeted audiences, strong visuals that addressed customer needs & time-bound offers.
Tell us about your brand and goals — we'll map out the right plan and next steps.
MAJ