The Brief
Client needed to reposition its social media presence to drive engagement & increase online sales. Aim was to make the brand relatable, culturally relevant, and converting.
The Challenge
Here’s what we met when we came onboard:
- Poor content quality
- Ads had never been launched on social media
- Zero interaction and inquiries from customers
- No defined content strategy
Our Execution
We led a full content and brand refresh, shifting from basic product posts to an engaging, community-driven approach. This included leveraging
- Trends to boost relatability
- Consistency in short-form video storytelling around the brand and its collections
- Engaging & Educational pillars
- Time bound offers/sales
We also executed ad campaigns focused on driving website sales & positioned the brand for B2B growth, creating messaging that appealed to retailers.
The Result
- Generated ₦3M+ in sales from end of year collection in Dec 2025 through targeted ads.
- Achieved viral content on TikTok (2m+ views) within 3 months, boosting visibility
- Successfully onboarded 1,000+ retailers in 2 weeks, expanding the brand’s distribution network
- Positioned the brand to move beyond direct-to-consumer
- Transformed the page into engaging, community-driven platform, improving audience interaction and retention by 200%
MAJ