Branding

Branding & Content Development Project: MAJ Media Digital restructured online identity for Atlanta-based wellness brand

Atlanta Wellness Brand case study
See the Work
Atlanta wellness brand Instagram feed
Instagram feed — Atlanta wellness brand

Client

Atlanta Wellness Brand

Industry

Wellness

Services

Branding, Content Development

Headline Result

150%+ reach in 2 months

The Brief

Client needed to improve its local discoverability in Atlanta, educate the audience on their IV hydration offers & wellness, and convert search intent into actual bookings.

The Challenge

Here’s what we met when we came onboard:

  • No defined visual identity for their digital presence
  • No consistent colour palette, typography, or design direction
  • No structured graphic & video content for social media
  • No defined content strategy

Our Execution

We began by restructuring the brand’s entire digital identity, establishing a distinct visual direction through a curated colour palette, typography, and cohesive design system. We also set up and fully optimized the brand’s Google Business Profile, ensuring accurate business information, service listings, and descriptions aligned with IV hydration search intent.

Through ongoing social media management and content development, we further transformed the brand’s online presence into a more engaging, and recognizable representation of its wellness positioning, using:

  • AI short-form videos
  • Lifestyle and on-demand service content
  • Client-focused messaging
  • Geo-targeted campaigns of transformations & education

The Result

  • Achieved a 150%+ increase in reach within the first 2 months
  • Boosted engagement rate by over 100% through educational and relatable video content
  • Improved local brand visibility, ranking higher in audience recall within the Atlanta wellness space
  • Established a consistent pipeline of inbound leads directly from social platforms

Want results like this for your brand?

Tell us about your brand and goals — we'll map out the right plan and next steps.

More Case Studies

Other projects